Keynote presentation
Working effectively with a changing media
Lyndal Byford, Media Manager, Australian Science Media Centre
Working with the media can be unfamiliar territory for many experts and downright scary when things go wrong. But the opportunities are great, not only in publicising the work you do but also in terms of informing policy, public opinion and contributing to debate on issues of national importance. Whether you’re working in a controversial areas such as climate change or sea level rise or in a more obscure field, there are many avenues to have your voice heard and some very practical steps you can take to make the experience a positive one.
This session will take a look at the changing media landscape, drawing on seven years of experience at the Australian Science Media Centre (AusSMC), an independent, not-for-profit organisation that works at the coal face between research and mass media.
